GOKOTTA CONSULTING:
BRAND + REPUTATION
A clear, inspiring vision for the future is critical if your goal is to connect with stakeholders.
The right digital footprint matters too.
But how do you know which investments will take you the distance?
In today's digital marketplace, networked relationships drive most decisions personally and professionally. When you dive into the ripple effects of this new reality, you can begin to see how brands and organizations must change the way they operate, market, and lead.
Reputations are ultimately in the hands of public opinion meaning business as usual is a thing of the past. As digital and PR pioneers since 2000, who have helped national and internationally recognized brands pivot and scale (if not transform from the inside out), we love being a secret weapon for leaders reorienting in this new hybrid world.
If you are a CEO, entrepreneur, department head, venture capital firm or individual looking to expand your reach, relevancy, and revenue potential, we are here to help.
STRATEGIC POSITIONING + REPUTATION
Leveraging Hidden Potential
NOW is the best time to rethink how you are aligning to your customers/members and the marketplace. It requires people-centric approach to growth using technology to reinforce your value proposition and reputation.
Our combined marketing, operations and coaching expertise makes us a powerful sounding board and growth partner. We enjoy using our diverse perspectives to help clients identify new opportunities and ultimately align the best of their organizations to the people who matter most -- both on and offline.
BRAND + EXPERIENTIAL CONNECTIONS
Adding Value
We live, work, and shop in an interconnected, digital environment where public-opinion, quick links, and ease of access 'make or break' profits. Branding and customer experience is arguably more important than ever before.
What value consumers/members... the end user... perceive (at every touch point) is everything for a brand to stay in existence. While design, content and storytelling are always important, how technology is aligned and cross-team execution is integrated becomes a key component to organization's reputation, impact and long-term success.
SNAPSHOT: CLIENT WORK
No matter our assignment – be it helping refresh a brand, launching a new venture or assisting leadership teams envision new ways to add value for customers – empowering our clients and their constituents thrive is at the center of our work. We have engaged every sector, industry and issue area. Big and small.
Here are just a few past client engagements...
AMERICAN GEOPHYSICAL UNION (AGU)
WHAT: Business/Marketing Strategy + Brand Strategy + Research + Messaging + Persona Development + Content Development for Learning Division; Also UX/UI Strategy + FB Advertising Campaign + Digital Strategy/Project Oversight for Millennial Learning Product
HOW: AGU wanted to look at how best to attract a younger, more diverse group of earth and space science students to see AGU as their go-to career development partner. With a looming talent shortfall in the U.S., and a turbulent political environment, we conducted research how best to position AGU with two new generations: GenY (Millennials) and GenZ. We also conducted an asset review, communications and brand audit of their learning products to create a strategy to grow membership as well as AGU's reputation.
MARRIOTT INTERNATIONAL
WHAT: UX/UI + App Development + Communications/Promotion Strategy
HOW: When you merge two enormous companies together, it's important to bring together top leaders in sales, business, and marketing to unify, connect and move forward together feeling empowered. Building a communications plan to attract participation and creating an onsite experience through technology was our charge for this international lifestyle brand.
VANGUARD COMMUNICATIONS
WHAT: Leadership Development/Coaching + Operations/C-Level Leadership + Business/Marketing Strategy + Change Management + Branding/Positioning
HOW: When a 28-year veteran CEO wants to determine how best to align the best of her organization to attract new talent and social good clients, while also generating internal efficiencies and positioning self for future growth, where do you begin? What models do you use to anchor your vision and how do you initiate change? This is exactly where our work began with Vanguard. We continued to work together to upgrade technology, drive leadership accountability, increase employee engagement levels, update HR and financial processes, realign corporate culture and annual reviews with core values, establish go-forward business strategy with a more diversified client portfolio, and more to help grow this socially conscious firm.
FLEISHMAN-HILLARD
WHAT: Supported a range of clients, including AARP, Library of Congress, First Lady's Office, Smithsonian Institute, U.S. Navy, International Finance Corporation, and National Park Service. Efforts included: Client Service/Mgmt. + Brand Design/Strategy + Public Relations/ Marketing/Communications Strategy + Digital Media/Design/SEO + Project/Team Mgmt. + Business Development + Vendor Mgmt.
HOW: Working as senior advisor(s) in consumer markets and digital design divisions partnering with top client executives to design, build and implement national and international, campaigns. Creative approaches on and offline were aimed at capturing the minds and hearts for various audiences (e.g., partners, policy makers and key stakeholders), as well as providing interesting news angles for journalists.
Sample award-winning campaigns included:
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TriCare – Curbing drinking of young service members. ("Don't Be That Guy" campaign)
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Common Ground Alliance – Protecting our national underground infrastructure and saving lives campaign complete with a successful partnership program with John Deere, Travelers Insurance and others to spread the word. ("Call 811 Before You Dig" campaign.)
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AARP – Honoring the Freedom Riders and the African American experience during civil rights. (Emmy-winning "Voices of Civil Rights" tour.)
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AARP 50th – Repositioning an established brand and shifting public perception 50 is the new 40 + 50th Anniversary celebration.
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Veterans History Project/Library of Congress – Honoring American veterans by promoting the Veterans History Project and launching the WWII Memorial.
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Social Security Administration w/ Monster.com – Empowering individuals with disabilities to build confidence, skills and network with employers; partnership program with Monster.com ensured further reach.
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National Book Festival – On behalf of First Lady Laura Bush and Library of Congress, inspiring kids of all ages to read as part of a healthy and vibrant life and society.