Giving a Presentation
 

GOKOTTA CONSULTING:
BRAND + REPUTATION

A clear, inspiring vision for the future is critical if your goal is to connect with stakeholders.

But it is only the start.


In today's digital era, networked relationships drive most decisions in every aspect of business and life.

As a result, reputations are ultimately in the hands of public opinion meaning business as usual is a thing of the past.


To build a strong brand and positive reputation, every CEO must rethink how their organization's assets, resources and talent can work together in service of the customer. Those that that add value and deliver meaningful experiences, according to what customers want and need, growth is guaranteed.


For the entrepreneurial thinker looking to expand their reach, relevancy and revenue potential, this new day means not only identifying creative new ways to build trust with the customer, but also discovering new business growth potential.

If you are an entrepreneur, manager, CEO, chairman or venture firm wanting a fresh perspective on how your investments can stand out in today's world, we are here to help. 

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Brainstorming

STRATEGIC POSITIONING + REPUTATION

Leverage Hidden Potential

NOW is the best time to rethink how you are aligning to your customers/members and the marketplace.  It requires people-centric approach to growth using technology to reinforce your value proposition and reputation.


Our combined marketing, operations and coaching expertise makes us a powerful sounding board and growth partner. We enjoy using our diverse perspectives to help clients identify new opportunities and ultimately align the best of their organizations to the people who matter most -- both on and offline.

BRAND + EXPERIENTIAL CONNECTIONS

Add Value

We live, work, and shop in an interconnected, digital environment where public-opinion, quick links, and ease of access 'make or break' profits. Branding and customer experience is arguably more important than ever before.

What value consumers/members... the end user... perceive (at every touch point) is everything for a brand to stay in existence.  While design, content and storytelling are always important, how technology is aligned and cross-team execution is integrated becomes a key component to organization's reputation, impact and long-term success. 

 

We work with clients to expand what's possible.

ENVIRONMENTAL + BRAND
DEEP DIVE

Find Your Growing Edge

RESEARCH + INTERNAL ASSESSMENTS

Make Smart Investments

POSITIONING, MESSAGING + MARKETING

Expand Your Reach

DESIGN STRATEGY + EXPERIENCES

Resonate w/ Audiences

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SNAPSHOT: CLIENT WORK

No matter our assignment -- be it helping refresh a brand, launching a new venture or assisting leadership teams envision new ways to add value for customers -- empowering our clients and their constituents thrive is at the center of our work. We have engaged every sector, industry and issue area. Big and small.
Here are just a few recent client engagements...

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AMERICAN GEOPHYSICAL UNION (AGU)

WHAT: Business/Marketing Strategy + Brand Strategy + Research + Messaging + Persona Development + Content Development for Learning Division; Also UX/UI Strategy + FB Advertising Campaign + Digital Strategy/Project Oversight for Millennial Learning Product


HOW: AGU wanted to look at how best to attract a younger, more diverse group of earth and space science students to see AGU as their go-to career development partner. With a looming talent shortfall in the U.S., and a turbulent political environment, we conducted research how best to position AGU with two new generations: GenY (Millennials) and GenZ. We also conducted an asset review, communications and brand audit of their learning products to create a strategy to grow membership as well as AGU's reputation.

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MARRIOTT INTERNATIONAL

WHAT: UX/UI + App Development + Communications/Promotion Strategy


HOW: When you merge two enormous companies together, it's important to bring together top leaders in sales, business, and marketing to unify, connect and move forward together feeling empowered. Building a communications plan to attract participation and creating an onsite experience through technology was our charge for this international lifestyle brand.

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VANGUARD COMMUNICATIONS

WHAT: Leadership Development/Coaching + Operations/C-Level Leadership + Business/Marketing Strategy + Change Management + Branding/Positioning


HOW: When a 28-year veteran CEO wants to determine how best to align the best of her organization to attract new talent and social good clients, while also generating internal efficiencies and positioning self for future growth, where do you begin? What models do you use to anchor your vision and how do you initiate change? This is exactly where our work began with Vanguard. We continued to work together to upgrade technology, drive leadership accountability, increase employee engagement levels, update HR and financial processes, realign corporate culture and annual reviews with core values, establish go-forward business strategy with a more diversified client portfolio, and more to help grow this socially conscious firm.

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FLEISHMAN-HILLARD

WHAT: Supported a range of clients, including AARP, Library of Congress, First Lady's Office, Smithsonian Institute, U.S. Navy, International Finance Corporation, and National Park Service. Efforts included: Client Service/Mgmt. + Brand Design/Strategy + Public Relations/ Marketing/Communications Strategy + Digital Media/Design/SEO + Project/Team Mgmt. + Business Development + Vendor Mgmt.

HOW: Working as senior advisor(s) in consumer markets and digital design divisions partnering with top client executives to design, build and implement national and international, campaigns. Creative approaches on and offline were aimed at capturing the minds and hearts for various audiences (e.g., partners, policy makers and key stakeholders), as well as providing interesting news angles for journalists.

Sample award-winning campaigns included:​

  • TriCare - Curbing drinking of young service members. ("Don't Be That Guy" campaign)

  • Common Ground Alliance - Protecting our national underground infrastructure and saving lives campaign complete with a successful partnership program with John Deere, Travelers Insurance and others to spread the word. ("Call 811 Before You Dig" campaign.)

  • AARP - Honoring the Freedom Riders and the African American experience during civil rights. (Emmy-winning "Voices of Civil Rights" tour.)

  • AARP - Repositioning an established brand and shifting public perception 50 is the new 40 + 50th Anniversary celebration.

  • Veterans History Project/Library of Congress - Honoring American veterans by promoting the Veterans History Project and launching the WWII Memorial. 

  • Social Security Administration w/ Monster.com - Empowering individuals with disabilities to build confidence, skills and network with employers; partnership program with Monster.com ensured further reach.