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THE RULES ARE

CHANGING

 
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CHRISTINE MIDDLETON
FOUNDER, GROWTH STRATEGIST + COACH

Every successful person I've either met or worked with has invested in a PR person and a coach as part of their journey to their 'top'. Throughout my career I have developed both expertises and enjoy integrating them to benefit entrepreneurial leaders and growth-oriented individuals create what is possible... next. 

With a master's in leadership from McDonough School of Business (Georgetown University); 20+ years supporting corporate/association and government brands and executives; and as a certified ICF coach, I am passionate about empowering others to position themselves (their ideas) for success -- ultimately becoming their personal best.

 
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THE NETWORK

Diverse Talent With A Global Reach

The Gokotta Group is a talented network of people-focused experts who can help organizations, brands, teams and/or individuals reposition, launch and thrive.


We customize teams based on your needs; and, our collective skills represent the type of expertise needed to bolster reputations, foster growth and ensure lasting change: 

  • Brand + business strategy 

  • Change management + transformational coaching

  • Web design, marketing, communications 

  • IT + web development

BTW, most of us met at one of those big agencies (Booz Allen, Fleishman-Hillard, Edelman) so we know how to think big, build practically, manage effectively and most importantly make things happen.

Oh, and our network spans different time zones so virtual working is not new to us. We've been doing it for years and are expert at changing gears, if not the tools we use, to integrate with client teams with ease.


Maybe worth point out too: because we're all solopreuneurs, you're not covering expensive overhead or real estate -- only for the experienced talent who will bring their best every time.

 
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WHAT DOES GOKOTTA MEAN?

 

(pronounced zho-'kOt-tah) 

Verb: the act of rising early to greet the dawn, listen to birds, and to see the sun rising.

When asked why I use this as a company name, I often joke it means the early bird gets the worm. While this is true of the passion and dedication I have uncovering a client's potential, the concept of gokotta represents so much more.


For me, it's a philosophy, discipline and lifestyle I've come to hold as important: intentionally carving out time to connect with nature, exercise and invest in whatever centers me. Doing so keeps me connected to my inner wisdom and creative genius, handy for creating, doing, supporting, giving to others, managing, becoming.


This intention is really about living in alignment with my core self rather than at the whims, dysfunctions, false narratives of other -- after all, if we lack our own visions for ourselves, we are likely to be living our lives according to someone else's ideas what's best.  Personally, I've never been one to go with the masses. That's a choice of average and false sense of safety. Instead, I choose to strengthen my relationship with a higher self. Best of all, doing so I live with a clear conscious and open heart even when things get tough, are unclear and/or in overdrive.

While the concept of taking 'time out' is not new in fostering creativity, it is often skipped over in context of business strategy, innovation and effective leadership. Yet, research shows that time invested in reflection, retreat, restoration leads to accessing new insights just below the surface of our consciousness. I say, now more than ever, 'gokotta-ing' is a strategic necessity.


Since COVID-19 is gifting us with the need to step into our futures, why not use this time to your advantage? Get out in nature and step into silence. Reconnect to yourself beyond what's in your busy brain (or on the to-do lists). Instead, breathe deeply and soak in the sun. Slow down and start noticing what's alive within. Find an objective sounding board to stretch your vantage point and champion the best in you. It's only when we invest in ourselves this way can we truly begin to attract, influence and make a bigger impact... at home, work and in the world at large. 

If you want to start expanding what's possible, I say, 'Happy Gokotta-ing!' 

-- Christine Middleton, founder

 

BIG THANKS

To all my clients for your trust. My partners for your genius-ness and friendship. The talented photographers on pexels.com: Jopwell, fauxels, ekaterina bolovtsova, christina morillo, ketut subiyanto and cottonbro.

 

107 S. West Street, Alexandria, VA 22314

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