THE RULES ARE CHANGING
...in every area of life and work; business and leadership.
Since norms no longer produce the same results, Gokotta is working with its clients to re-write the rules in ways that work for them. Ultimately, we are partners in individual, organizational and brand transformation, or growth. Our work focuses on creating exciting pathways forward that expand the possibilities.
Understanding people is at the heart of everything we do. It's why we are effective at championing personal, brand and organizational growth.
With the belief that people are an organization's greatest asset, we are able to customize go-to-market and brand strategies that have impact. It's how we successfully connect with diverse customers on and offline in ways that add value and create internal efficiencies. It's also how we help individuals step into their full leadership potential.
Whether you are a CEO or just starting out in your career ...maybe even a new life chapter... we are all about helping you redefine the rules in ways that work for you and stretch you into your next level of success.
If gaining more traction, expanding your options or greater fulfillment is part of your goal(s) in 2K20, one necessary step to take: stop looking at what those around you are doing for answers.
This is advice I give to clients all the time whether it's (re)positioning a brand, organization, or someone starting over in life or their career.
I say this with over 20 years studying the human experience, change, leadership and mindfulness. As a result, I have a unique perspective on brand, business and personal growth that is inclusive, holistic and people-oriented.
A Diverse Group With Global Reach
The Gokotta Group is a talented network of people-focused experts who happen to have skills in web design, leadership development, marketing, communications, business development, IT, change management and more. Most of us met at one of those big agencies -- Booz Allen, Fleishman-Hillard, Edelman, etc. - so we know how to think big, build practically, manage effectively and most importantly make things happen.
Our network spans the globe and forms teams based on each client's needs. Because we're all solopreuneurs, you're not covering expensive overhead or real estate -- only for the experienced talent who will bring their best every time.
SAMPLE ORGANIZATIONAL WORK
Helping organizations, brands + leadership teams excel
No matter our assignment -- be it helping refresh a brand, launching a new venture or assisting leadership teams envision new ways to add value to its members/customers -- helping our clients and their constituents thrive is at the center of our work. We have touched every sector, industry and issue area. Big and small.
AMERICAN GEOPHYSICAL UNION (AGU)
WHAT: Business/Marketing Strategy + Brand Strategy + Research + Messaging + Persona Development + Content Development for Learning Division; Also UX/UI Strategy + FB Advertising Campaign + Digital Strategy/Project Oversight for Millennial Learning Product
HOW: AGU wanted to look at how best they can attract younger and more diverse group of earth and space science students to see AGU as their trusted, go-to career development partner while in school. With a looming talent shortfall in the U.S., and a political environment where scientific evidence is under attack is not helping matters, we conducted research how best position AGU with two new generations: GenY (Millennials) and GenZ. We also conducted an asset review offered through their learning products, a communications audit and competitive landscape to create a strategy to grow membership as well as AGU reputation.
WHAT: UX/UI + App Development + Communications/Promotion Strategy
HOW: When you merge two enormous companies together, it's important to bring together top leaders in sales, business, marketing to unify, connect and move forward feeling empowered. Building a communications plan around such an important milestone event as this was just the tip of the iceburg, which also included expanding the functionality of the meeting App to go beyond functional but instead experiential and user-friendly.
WHAT: Leadership Development/Coaching + Operations/C-Level Leadership + Business/Marketing Strategy + Change Management + Branding/Positioning
HOW: When a 28-year veteran CEO wants to determine how best to align the best of her organization to attract new talent and social good clients, while also generating internal efficiencies and positioning self for future growth, where do you begin? What models do you use to anchor your vision and how do you initiate change? This is exactly where our work began with Vanguard.
WHAT: Supported a range of clients, including AARP, Library of Congress, First Lady's Office, Smithsonian Institute, U.S. Navy, International Finance Corporation, and National Park Service. Efforts included: Client Service/Mgmt. + Brand Design/Strategy + Public Relations/ Marketing/Communications Strategy + Digital Media/Design/SEO + Project/Team Mgmt. + Business Development + Vendor Mgmt.
HOW: Working as senior advisor(s) in consumer markets and digital design divisions worked with top client executives to design, build and implement national and international, campaigns. Creative approaches on and offline were aimed at capturing the minds and hearts for various audiences (e.g., partners, policy makers and key stakeholders), as well as providing interesting news angles for journalists.
Sample award-winning campaigns included:
TriCare - Curbing drinking of young service members. ("Don't Be That Guy" campaign)
Common Ground Alliance - Protecting our national underground infrastructure and saving lives campaign complete with a successful partnership program with John Deere, Travelers Insurance and others to spread the word. ("Call 811 Before You Dig")
AARP - Honoring the Freedom Riders and the African American experience during civil rights. (Emmy-winning "Voices of Civil Rights")
AARP - Repositioning an established brand and shifting public perception 50 is the new 40 + 50th Anniversary celebration.
Veterans History Project/Library of Congress - Honoring American veterans by promoting the Veterans History Project and launching the WWII Memorial.
Social Security Administration w/ Monster.com - Empowering individuals with disabilities to build confidence, skills and network with employers; partnership program with Monster.com ensured further reach.
LIBRARY OF CONGRESS + FIRST LADY LAURA BUSH
WHAT: Reputation Management/Public Relations + Partner Strategy + 'Consumer' Experience + Project/Event Management
HOW: When the First Lady has a passion for reading and wants to inspire children, and our nation's library has a goal to be seen as the 'people's library' (broader than its name suggests), the goal is to raise awareness and engagement on a national. By designing an annual event on the Nation's front lawn with touch points on and offline throughout the country, you end up with a strategy where participants can experience the joys of reading. Kids of all ages can listen to and meet their favorite authors, if not discover new storytellers. Of equal importance, partners (including the NBA/WNBA, PBS, Target) are able to add value, touch hearts and expand the reach of the event, not to mention provide expanded media opportunities in the weeks prior, during and following the main daylong event.
Working with professionals at all levels to live their best lives yet
Being an executive in a Fortune 50 company came with professional success, but I found myself asking "what's next"? I am grateful to have met Christine when I did. Working with her allowed me to explore options I may not have considered and gave me the confidence to move forward in a new direction. She has a kind, but direct approach that is refreshing. She knows her stuff because she's been there and it's reassuring to know I have a true partner in this journey.
Tracy, Former Director Interactive Sales, Comcast
I couldn't have done the last decade without Christine’s coaching support. Together, we’ve worked through challenging bosses, job changes, applications to prestigious programs, prepared for major talks and prepared my thinking going into difficult conversations. (At this point, Christine is on speed dial.) Christine challenges me to think beyond my ego’s initial reactions and our time has ended up being a strategic resource for me. Her knowledge of how people think and power dynamics has been invaluable.
What I appreciate most about Christine is her sincerity and follow through in helping me step into my career. She does a great job at connecting the right people in order to build professional relationships and expand the knowledge of young professionals. Her motivational words and insights have assisted me in my journey after graduation and my career in our nation’s capital. I cannot thank her enough for her guidance and validation.
Cathy, Sensis Agency
WHAT GOKOTTA MEANS
It translates to mean “to rise at dawn in order to go out and listen to the birds sing."
When asked why I used this as a company name, I often joke it means the early bird gets the worm. While this is true of the passion and dedication I have uncovering a client's potential, the concept of gokotta represents so much more.
For me, it's a philosophy, discipline and lifestyle I've come to hold as important: intentionally carving out time to connect with nature, which is a way of tapping into our own inner, creative genius.
Of course, the concept of taking 'time out' is not new; however, learning about it in context of business strategy, innovation and creativity, servant leadership, and emotional intelligence while obtaining a master's in leadership from Georgetown, it suddenly transformed from a luxury to a strategic necessity.
Research even shows that time invested in reflection, retreat, restoration leads to accessing ideas and solutions that are just below the surface of our consciousness. The answers are within! Another benefit: our presence, trustworthiness and attractiveness are all enhanced, which, in turn, expands who is willing to listen and the impact we can have at home, work and in the world.
Christine Middleton, founder