
What does
GOKOTTA mean?
Gokotta represents the passion and dedication our team has to igniting growth in brands and the people leading them.
GOKOTTA (pronounced zho-'kOt-tah)
Verb: the act of rising early to greet the dawn, listen to birds, and to see the sun rising.
Our definition: Early bird gets the worm.

CHRISTINE MIDDLETON
FOUNDER, GROWTH STRATEGIST + EXECUTIVE COACH
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Strategic Brand/Reputation + Marketing-Communications expert
Certified Google + American Marketing Association x Digital Marketing Institute digital marketer
Master's in leadership, Georgetown University, McDonough School of Business
ICF-certified transformational executive coach
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I enjoy helping important missions expand their reach, relevancy, and revenue potential on and offline.
Whether serving as a special projects advisor for leadership teams or "in-house" practitioner,
I enjoy leveraging the power of communications to inspire what's possible.​​​​​​​​


FEATURED NETWORK PARTNERS
THE NETWORK
Diverse Talent With A Global Reach
Need additional arms and legs to get the work done, faster? The Gokotta Group can offer that capacity.
Here are a few facts worth knowing:
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TALENT IN THE NETWORK
A hand-picked group of people-focused experts who I have worked with over the years. Together, we have helped organizations, brands, teams and/or individuals reposition, launch and thrive in different ways.
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OUR COLLECTIVE APPROACH
We customize who comes to the table based on your needs – not to cover our overhead.
Instead of reusing other client plans or sell out of the box concept, we customize all recommendations and develop easy-to-read plans that serve as growth roadmaps. We spend the time building these based on each client's unique challenges and opportunities. We work in reality and recommend what's practical and possible AFTER listening to our client. We understand internal politics and/or buy-in drive success as much as the needs to external audiences.
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SKILLSETS
Our collective skills represent the type of expertise needed to bolster reputations, foster growth and ensure lasting impact internally and externally:
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Brand + business strategy with emphasis on customer/member/ stakeholder experience (CX) as key to success
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(Digital) marketing-communications (including messaging, content, design + material/video development)
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Research (internal assessments to external positioning, messaging, audience/persona)
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Operations, change management strategy, digital transformation
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Executive + transformational leadership coaching
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Web design/development (UX, UI) + social media marketing
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Diverse audience/generational engagement, including employees, partners, members/customers
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HOW WE MET
Most of us met at one of those big agencies (Booz Allen, Fleishman-Hillard, Edelman) so we know how to think big, build practically, manage effectively, and most importantly, make things happen. We also don't mind disagreeing as part of the creative process building effective approaches that catapult clients forward without breaking the budget.
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ADDITIONAL ADVANTAGES TO CLIENTS
Our network spans different time zones so virtual working is not new to us. We've been doing it for years so we can integrate with your team seamlessly and hit the ground running.
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Also worth pointing out: Gokotta is a woman-owned, minority small business.
And because the network is made up of other minority and/or small businesses, you're not covering expensive overheads, golden parachutes, or real estate behind what big firms charge – only for the experienced talent from these firms who will bring their best every time.
BIG THANKS
To all our clients for your trust. To my partners for your genius-ness and friendship. Friends and colleagues for your input and support. The talented photographers on pexels.com: Jopwell, fauxels, ekaterina bolovtsova, christina morillo, ketut subiyanto, cottonbro, and countless others.