Interesting insights on the relationship between an organization's inner workings/operations and culture vs. it's external brand (...and the effectiveness of marketing that links the two).
If Millennials are important in your hiring strategy or building trust, Simon's observation is important to note.
He also provides an exercise in finding your "Why", which can be applied to understanding the value of your product/service or brand... according to others... as well as other interesting insights into sharing your value, effective meetings, and leaders taking ownership when things go wrong.
This is the Gokotta Group's blog.
It is the place for us to make note of changing times, new ways of thinking, and provide examples of how greater impact is being created. It's also a spot we can focus on people. And, occasionally, showcase the type of projects the Gokotta team supports (see "Case Studies" below).