If you sell anything -- be it a product, service or event -- these are two important reads from McKinsey & Company.
The point is the world is changing and so must we in how our organizations align to customers, which is also impacting how teams must come together internally.
The first step is understanding customers - their motivations, as well as the newfound power they hold in the palm of their hand thanks to mobile devices and social technologies that promote community influence.
This is the Gokotta Group's blog.
It is the place for us to make note of changing times, new ways of thinking, and provide examples of how greater impact is being created. It's also a spot we can focus on people. And, occasionally, showcase the type of projects the Gokotta team supports (see "Case Studies" below).