Organizations by and large are still operating as "business as usual" with quasi digital strategies layered on top.
How can you tell?
A few easy indicators... just look at the content, design and digital footprint -- usually the content is self-promotional ("Look at us") and/or adding new technology capabilities that don't align to how social communities or mobile consumption works.
Another dead giveaway?
The company has a traditional website, which represents the hierarchy of the organization or essentially represents a printed brochure.
Nothing could be worse, especially IF you want to attract and build relationships with Millennials.
A true digital strategy is about re-aligning your entire business to the marketplace in new ways that work best for the customer/member (via their phones). It's about understanding how social communities work. Period.
Mobile phones, social media and digital technologies are changing the shape of our world. As a result, there are profound opportunities for organizations to innovate, expand their reach, and generate new revenue. That is, if they are willing to transition from what has worked in the past to doing what works today.
This is the Gokotta Group's blog.
It is the place for us to make note of changing times, new ways of thinking, and provide examples of how greater impact is being created. It's also a spot we can focus on people. And, occasionally, showcase the type of projects the Gokotta team supports (see "Case Studies" below).