According to a 2019 digital study conducted by HootSuite:
The report provides many more statistics, but lets first focus on these. The evidence is clear -- m-commerce is growing and there is a rapidly changing role marketing departments and their executives need to play. Three insights off the cuff:
I'm seeing a lot of CEOs and boards turning to (mid-level) digital strategists and/or social tools as their way of "updating" their organization online. Unfortunately, this leads to more expensive problems in the long-run.
The future lies in CEOs having a background in marketing, not just a financial prowess, as the future is understanding and relating to audiences in entirely new ways... on and offline. To do this successfully, strategically and proactively ...and in a way that resonates with consumers who have numerous choices anymore in every category of life, learning and membership... requires new ways of operating and leading.
This is the Gokotta Group's blog.
It is the place for us to make note of changing times, new ways of thinking, and provide examples of how greater impact is being created. It's also a spot we can focus on people. And, occasionally, showcase the type of projects the Gokotta team supports (see "Case Studies" below).