In this article, author Kara Baskin give five reasons companies struggle with digital transformation.
Going through transformation isn't easy. It IS essential to survival. Just ask Macy's, Toys R Us and other big brands we know traditionally have big marketing budgets and whose job it is to appeal to consumers.
So what about industries and organizations, especially non-profits, whose purpose is different from consumerism?
Well, considering mobile technology (including social platforms) have put the consumer in the driver's seat and changed the process of decision-making, all industries and organizations must evolve... and fast or join the fate of organizations who saw transformation as 'down the road' or an IT upgrade.
Through the work we have done at Gokotta, we have helped clients understand the ripple effect of transformation projects. Among many other efforts, digital transformation requires:
This is the Gokotta Group's blog.
It is the place for us to make note of changing times, new ways of thinking, and provide examples of how greater impact is being created. It's also a spot we can focus on people. And, occasionally, showcase the type of projects the Gokotta team supports (see "Case Studies" below).