According to CMO Newsletter's "7 For 2017: Predictions About the Future of Branding":
"One overarching theme that traverses all these predictions is that the quest to simplify both customer and employee experiences will be paramount for CMOs in 2017."
The article's Quick Take also points out:
So how can you grow brand valuation?
The quickest way to gain insight into the answer can be gained by understanding if brand is only seen as a marketing task or HR campaign, it will have the adverse effect.
To create a culture of empathy or improved relationships with employees and/or customers and members, organizations and their leaders must be willing to make a few changes... ones that will only enhance the day-to-day (work) experiences or touch points by customers/members.
Rather than always rolling out a new initiative or campaign, organizations need to evaluate and interconnect such things as:
This is the Gokotta Group's blog.
It is the place for us to make note of changing times, new ways of thinking, and provide examples of how greater impact is being created. It's also a spot we can focus on people. And, occasionally, showcase the type of projects the Gokotta team supports (see "Case Studies" below).