BlackRock CEO Larry Fink says within the next 5 years all investors will measure a company's impact on society, government, and the environment to determine its worth
This Business Insider's headline caught my attention!
Wouldn't it be great? A counter balance to all the fighting, power struggles and fighting over wealth and resources. Rather than "either/or" Fink is suggesting in creating a reality of "both/and".
He's speaking my language. There is, after all, an intrinsic link between purpose and profit. And watching how greed is depleting our planet and the wellbeing of the people who live on it, I hope more leaders like Fink will start to innovate how they operate, market and lead.
After two decades of a certain way of doing business, growth and success (as well as retiring leadership), founder of PR firm wanted to take the best of legacy and take firm to next level ("2.0") that kept employees and clients at the heart of decision-making and forward pathway.
After an in-depth assessment of staff, processes, technology, leadership style, values, culture, work patterns, created a go forward approach, developed to innovating firm from the inside out.
Efforts touched every aspect of the business -- everything from business strategy, digital and marketing to technology and team restructuring to leadership style and talent development. Based on gaps and opportunities created, managed and lead initial implementation for organization's modernization project that focused on creating greater efficiencies and effectiveness; giving employees greater flexibility and responsibility; managers more effective project management and leadership styles; and providing clients continuous customer service.
Success in 18 months included:
Gaps + Opportunity Assessment; Operations + Change Management; Business Development; Senior Leadership Coaching; Talent Development; Design, UX/UI, Branding + Marketing Strategy.
Client's Challenge: While a known entity in certain circles, as the cyber industry started picking up relevancy and importance in the general public and business community the question became how best to not only attract additional funding to have a broader impact, but also use influence to offer a more immediate solution to the shortage of cyber security employees needed by state and Federal governments, and businesses.
Opportunity: After conducting a deep-dive assessment of the small non-profit's goals, "assets" and opportunities, identified strategic approach to:
Project Components: Business + Marketing Strategy; Branding/Design; Website Development; Partnerships
This is the Gokotta Group's blog.
It is the place for us to make note of changing times, new ways of thinking, and provide examples of how greater impact is being created. It's also a spot we can focus on people. And, occasionally, showcase the type of projects the Gokotta team supports (see "Case Studies" below).