Client's Challenge: While a known entity in certain circles, as the cyber industry started picking up relevancy and importance in the general public and business community the question became how best to not only attract additional funding to have a broader impact, but also use influence to offer a more immediate solution to the shortage of cyber security employees needed by state and Federal governments, and businesses.
Opportunity: After conducting a deep-dive assessment of the small non-profit's goals, "assets" and opportunities, identified strategic approach to:
Project Components: Business + Marketing Strategy; Branding/Design; Website Development; Partnerships
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