Here is this year's survey (it's the 2nd ever) of more than 200 communications professionals about surfaces trends and best practices in corporate communications and public relations. The survey was conducted in partnership between Ned’s Job of the Week (JOTW) and Sword and the Script Media.
The survey also points out:
1) Storytelling, analytics and thought leadership are the top PR tactics and trends (press releases, white papers and awards are seen as less important/effective in today's world -- something to think about as you shape your budgets and marketing talent).
2) The top PR metrics and performance measures communications pros track (aka: hard to link to ROI when talking about changing behavior, opinions, which happens over time -- the challenge is real).
3) More communicators report to the CEO than to marketing (which isn't necessarily a good thing and part of the problem #2 above exists -- PR by itself is a tactic that needs context of a larger marketing strategy to be fully measurable).
BlackRock CEO Larry Fink says within the next 5 years all investors will measure a company's impact on society, government, and the environment to determine its worth
This Business Insider's headline caught my attention!
Wouldn't it be great? A counter balance to all the fighting, power struggles and fighting over wealth and resources. Rather than "either/or" Fink is suggesting in creating a reality of "both/and".
He's speaking my language. There is, after all, an intrinsic link between purpose and profit. And watching how greed is depleting our planet and the wellbeing of the people who live on it, I hope more leaders like Fink will start to innovate how they operate, market and lead.
This is the Gokotta Group's blog.
It is the place for us to make note of changing times, new ways of thinking, and provide examples of how greater impact is being created. It's also a spot we can focus on people. And, occasionally, showcase the type of projects the Gokotta team supports (see "Case Studies" below).